American Honda Motor Company, Inc. (American Honda) is considerate of the privacy of our visitors and the individual sensitivities of personal information.  At American Honda, we believe the confidentiality and protection of customer information is one of our fundamental responsibilities. Because privacy and consumer trust are important to us, we provide this privacy statement for you to explain our policies in detail. While information is critical to providing quality service, we recognize that one of our most important assets is our customers' trust.   Our goal is to protect your information.

This statement explains our privacy policies and procedures in connection with data collection and usage governing the American Honda Family of Web Sites which include Honda.com, Automobiles.Honda.com, Racing.Honda.com, Powersports.Honda.com, Honda.Redriders.com, Hondapowerequipment.com, Honda-marine.com, Honda-engines.com, ahm-ownerlink.com, owners.acura.com, eStore.Honda.com, Hondafinancialservices.com, Acura.com, and civictour.com.  This statement does not apply to our offline information practices.

Information Sharing

You can visit our Web Sites without sharing personally identifiable information.  

You can visit our Web sites without telling us who you are and without revealing any personally identifiable information to learn about American Honda Motor Co., Inc. ("AHM"), American Honda Finance Corporation ("AHFC"), our product and service information, special offers and promotions, and investor information.  You can also access financial planning tools.  

"Personally identifiable information or personal information" refers to any information that identifies or can be used to contact or locate you such as name, mailing address, phone number, email address, social security number, and account number.  Use of certain features and tools on this Site requires that you provide us with personally identifiable information.  However, you always have the option not to provide personal information by choosing not to use a particular feature.  

We may request personally identifiable information in order to enhance your experience on our web sites.  There are instances where American Honda requests personally identifiable information to provide the web site visitor a service or correspondence (such as promotions and mailed brochures). This information, such as name, mailing address, email address, type of request and possibly additional information, is collected and stored in a manner appropriate to the nature of the data and is used to fulfill your request. The information you provide is used by American Honda to improve the services we provide you and to help us promote products and services that are of most interest to you.  The information may be merged with other information American Honda already knows, such as whether you are an owner of a Honda or Acura vehicle.

To use American Honda's Internet services, such as the Dealer Locator and brochure requests, we require a certain amount of personally identifying information such as name and address to meet your request.  We may use this information to identify and access data in the existing relationship we have with you to provide you with the requested services.  We may request email addresses as an alternate means of contacting you.

We collect and use anonymous information

We may gather and store certain anonymous information about your visit, including the name of your Internet Service Provider (ISP), the type of browser and operating systems used to access our site, the date and time you access our site, the website that referred you to us, and the pages you visit (click-through).  This information does not identify you personally.  This information is collected and used to generate statistics, measure site activity, and improve the usefulness of our sites.

Use of cookies

A "cookie" is a small text file or text identifier placed on your computer to assist us in providing customized services.  We use cookies to provide you with a convenience feature to save you time and provide a more personalized experience on our site.  For example, you may log on once during a visit and will be able to access multiple servers without having to log on again and again.  We also use the information for internal research on our user's demographics, interests, and behavior to better understand our visitor's preferences.  We may use cookies provided by ClearTrust, BrowserHawk, Capricorn Encryption, and WebTrends e-commerce software.  You have the ability to accept or decline cookies.  Some portions of our Web sites, such as Owner Link/My Acura, however, require the use of cookies for proper function.

Use of web beacons

A couple of our sites, such as Automobiles.Honda.com and Owner Link/My Acura, use web beacons also called single pixel gifs.  Their use helps us determine the effectiveness of our advertising campaigns.  Certain gif files are provided by our ad management partner, DoubleClick. These files enable DoubleClick to recognize a unique cookie on your Web browser, which in turn enables us to learn which advertisements bring users to our website. The cookie was placed by us, or by another advertiser who works with DoubleClick. With both cookies and Spotlight technology, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address. For more information about DoubleClick, including information about how to opt out of these technologies, go to http://www.doubleclick.net/us/corporate/privacy.  In short, web beacons collect only a limited amount of information including cookies and time and date of viewing and do not contain personally identifiable information.  

Information Use

The information you share with American Honda is used to improve the services we provide you and to provide services to you that you request.  For example, if you enroll in EasyPay or Pay Online, our account payment services, we will be required to validate your bank account information with your bank.  If you request brochures, we may hire a third party fulfillment company to meet your request.  However, your information is not shared with or sold to any other third party entity or individual for that entity or individual's independent use with the exception of when you request to be added to the fan mailing list of one of the participating Civic Tour bands and/or Civic Tour promotional partners or in situations where required by law, we may need share this information with law enforcement officials such as in response to a court order or subpoena.  American Honda Finance Corporation ("AHFC") customers are also encouraged to see the AHFC Financial Privacy Policy below to learn more about our protections and use of your nonpublic personal information (such as personally identifiable financial information).  

Security

American Honda has reasonable security measures in place to protect your personally identifiable information.  This information is protected while being transmitted through a Secured Sockets Layer (SSL) connection.  Most web pages that display personally identifiable information are encrypted using 128-bit SSL, which is an industry standard.  The following brands' brochure requests, however, are not transmitted through a SSL connection:  Engine, Marine, and Power Equipment.  In addition, the Motorcycle brand site does not currently transmit brochure and email notification requests through an SSL connection.  In addition, we have security procedures and policies in place to safeguard against loss, theft, unauthorized access, destruction, misuse, and modification of this information after we receive it.  However, perfect security does not exist over the internet.  If you are an Owner Link/My Acura registrant, you can help protect your personally identifiable information by selecting the "Log Out" icon before you close your browser.    

 This section addresses this Site’s unique functionality and offerings specific to particular area of this Site and serves as a supplement to the General Provisions above.

Request A Quote.  When you select and build your choice in a vehicle, we will present you with a complete list of your choices, as well as the vehicle's suggested retail price.  We can also forward your quote to a local Honda dealer for further contact.  If you choose to utilize this service, we will ask you to provide us with your name, home and email address, and your home and/or business telephone number.  Although not required to do so, you may also provide us with further information such as what time of day you wish to be contacted, your vehicle trade-in information as well as any additional information or special requests.  After submitting your request, you may choose to apply for credit with Honda Financial Services.  If you choose to do so, in certain instances, we may forward information regarding the status of your application to the dealer you selected to receive your price quote request.  If you do not want us to forward this information on to your selected dealer, you may go directly to HondaFinancialServices.com to apply.  See also the Honda Financial Services “Apply for Pre-Approved Credit” section below to understand how HFS handles the information provided on the credit application.  Requesting a quote and providing your personal information is your choice.  

Financing Tools, Apply online for Pre-Approved Credit.  If you choose to submit an application to American Honda Finance Corporation for pre-approved credit, AHFC will request that you provide personally identifiable information such as name, address, telephone number, social security number, date of birth, employment information, and gross monthly income.  This information is collected and is used only in a manner appropriate to process your request for pre-approved credit.  For example, AHFC may use this information to investigate your credit, employment, and income to assist in our credit decision-making process.  After you apply, you may also check the status of your application.  In order to do so, AHFC will request that you provide your name, zip code, and personal identification number.  We also encourage you to review the AHFC Financial Privacy Policy below to learn more about our protections and use of your nonpublic personal information (namely, personally identifiable financial information).    

Financing Tools, Payment Calculators.  You may choose to utilize our financing calculators to get an idea as to how much it may cost you to buy or lease a new or used vehicle.  Using this feature will help you determine what you can afford.  In doing so, you may provide certain figures such as a trade-in value or an amount owed on your current vehicle to calculate an estimated payment.  We do not collect or share any of this information nor is this information personally identifiable.  

Request a Brochure.  If you choose to request that we mail you a specific model fact sheet or brochure or a full-line brochure, you will be required to provide us with your name and address.    This information may be shared with a third party brochure fulfillment company to process your request.  You may also choose to receive additional product information or be contacted by a Honda dealer.  If you choose to be contacted by a Honda dealer, we will forward your name, address, and, if provided, your email address to the dealer.  You may also choose to provide us with additional information about your current vehicle.  Requesting a brochure, being contacted by a dealer, and providing your personal information is your choice.

Email Newsletters.  You may decide that you wish to sign up to receive email newsletters on a particular Honda model and site features or to receive newsletters about all new models, special promotions, and site features.  In doing so, we will request that you provide you name and email address.  Requesting email newsletters and providing your personal information is your choice.      

Email Cards.When visiting our vehicle web pages, at times, you may choose to send electronic cards to your family or friends.  To do so, you will have to provide your email address and the email address of the person you wish to send a card.  This information is only used for the purpose for which it is received.  

Request A Quote.  When you select and build your choice in a vehicle, we will present you with a complete list of your choices, as well as the vehicle's suggested retail price.  We can also forward your quote to a local Acura dealer for further contact.  If you choose to utilize this service, we will ask you to provide us with your name, home and email address, and your home or business telephone number.  Although not required to do so, you may also provide us with further information such as what time of day you wish to be contacted, your vehicle trade-in information as well as any additional information or special requests.  After submitting your request, you may choose to apply for credit with Honda Financial Services.  If you choose to do so, in certain instances, we may forward information regarding the status of your application to the dealer you selected to receive your price quote request.  If you do not want us to forward this information on to your selected dealer, you may go directly to HondaFinancialServices.com to apply.  See also the Honda Financial Services “Apply for Pre-Approved Credit” section below to understand how HFS handles the information provided on the credit application.  Requesting a quote and providing your personal information is your choice.  

Financing Tools, Apply online for Pre-Approved Credit.  If you choose to submit an application to American Honda Finance Corporation for pre-approved credit, AHFC will request that you provide personally identifiable information such as name, address, telephone number, social security number, date of birth, employment information, and gross monthly income.  This information is collected and is used only in a manner appropriate to process your request for pre-approved credit.  For example, AHFC may use this information to investigate your credit, employment, and income to assist in our credit decision-making process.  After you apply, you may also check the status of your application.  In order to do so, AHFC will request that you provide you name, zip code, and personal identification number.  We also encourage you to review the AHFC Financial Privacy Policy below to learn more about our protections and use of your nonpublic personal information (namely, personally identifiable financial information).  

Financing Tools, Payment Calculators.  You may choose to utilize our financing calculators to get an idea as to how much it may cost you to buy or lease a new or used vehicle.  Using this feature will help you determine what you can afford.  In doing so, you may provide certain figures such as a trade-in value or an amount owed on your current vehicle to calculate an estimated payment.  We do not collect or share any of this information nor is this information personally identifiable.    

Brochure Request.  If you choose to request that we mail you a specific model brochure, a full-line brochure, or a certified pre-owned program brochure, you will be required to provide your name, address and telephone number.   Your contact information may be shared with a third party brochure fulfillment company to process your request.  You may also choose to be contacted by an Acura dealer.  If you choose to be contacted by an Acura dealer, we will forward your contact information to the dealer.  Requesting a brochure, being contacted by a dealer, and providing your personal information is your choice.

Acura Store.  Our site offers the ability to buy Acura Apparel and Merchandise online from a third party vendor, Bensussen Deutsch & Associates Inc. (BD&A).  If you choose to do so, please be aware that the link to buy Acura Apparel and Merchandise will direct you to the BD&A web site to which the American Honda privacy policy does not apply.  As a result, we encourage users to read the privacy policy of that site, as we are not responsible for their content, links, or privacy procedures.

Request a Brochure.  If you request that we mail you a full line brochure, you will be required to provide us with your name and address.  Requesting a brochure and providing us with your personal information is your choice.

Email Notifications.  You may decide that you wish to sign up to receive email notifications on a particular Honda model(s), new products, special offers, events and more.  In doing so, we will request that you provide you name and email address.  You may also provide your zip code.  Signing up for email notifications and providing your personal information is your choice.

Build Your Bike/Build Your ATV/Build Your PWC/Build Your MUV.  You may build a Honda model of your choice without providing personally identifiable information.

My Favorites. You may choose to register for a My Favorites account in order to save configurations of any model you build on the site.  If you do so, we will request that you set up a username and password as well as provide your email address.  We will use your email address to send you email notifications if you choose to opt-in to receiving information on Honda's newest products, special offers, events, and more.  Once registered, you may email your configurations to friends or family.  If you choose to do so, we will not store your friends or family's email addresses.  

Request A Quote.  When you select and build your choice in a motorcycle, scooter, ATV or watercraft, we will present you with a complete list of your choices.  We can also forward your quote to a local Honda dealer for further contact.  If you choose to utilize this service, we will ask you to provide us with your name, home and email address.  Although not required to do so, you may also provide us with further information such as your home and/or business telephone number, your vehicle trade-in information, the time of day you wish to be contacted and whether you wish to be contacted by email or telephone as well as any additional information or special requests.  Requesting a quote and providing your personal information is your choice.  

Certificate Application for Current Offers.  You may choose to apply for a personalized current offer certificate that you can bring to your local Honda motorcycle dealer and use at your time of purchase.  If you do so, we will request that you provide your name, home address, and email address.  At such time, you may also choose whether you would like to receive additional information on Motorcycle products or whether you would like to email the link to a friend.  

Apply for Pre-Approved Credit.  If you choose to submit an application to American Honda Finance Corporation for pre-approved credit, we will request that you provide personally identifiable information such as name, address, telephone number, social security number, date of birth, employment information, and gross monthly income.  This information is collected and is used only in a manner appropriate to process your request for pre-approved credit.  For example, we may use this information to investigate your credit, employment, and income to assist in our credit decision-making process.  We also encourage you to review the AHFC Financial Privacy Policy below to learn more about our protections and use of your nonpublic personal information (namely, personally identifiable financial information).    

Honda Card.  You also have the choice of applying for revolving credit through a credit program between GE Capital Consumer Card Co. and Honda Card.  If you choose to do so, please be aware that the link to the application will direct you to the Conseco Finance Corporation web site to which the American Honda privacy policy does not apply.  As a result, we encourage users to read the privacy policy of that site, as we are not responsible for their content, links, or privacy procedures.

HRCA Clubhouse Registration.  You may choose to become a registered user in order to have greater access to the Clubhouse.  If you do, you will be required to submit your name, home and email address.  This information is used to provide HRCA Clubhouse services to you.     

Membership Enrollment and HRCA Clubhouse Registration. If you are not already a member, you may choose to enroll online in the Honda Rider's Club of America.  If you do, you will be required to submit your name, home and email address, telephone number, and credit card information.  During enrollment, you will also be able to opt-in to receiving certain email notifications regarding the Clubhouse, HRCA updates, or other information.  This information is collected and is used only in a manner appropriate to process your enrollment and to provide HRCA club membership services to you. 

If you are already a HRCA member, you may wish to register in the HRCA Clubhouse.  You will either need to provide your HRCA member number and zip code or, if you do not know your number, you may provide us with your name and address exactly as they appear on your Honda Red Rider mailing label.  This information is collected and used only to validate your membership with us and to register you in the clubhouse.

Once a HRCA member, you may access your personal information in your registration profile for review and may change any information, as necessary, except for your name.

Member Directory and Instant Messaging. As a member, you may choose to participate in the HRCA member directory.  If you do so, you may participate in our instant messaging feature.  If you sign up for instant messaging, you will choose to allow other instant messaging users to see that you are online.  You will be able to share your username, email address, city and state you live, chapter dealer, or the type of bike you own with other instant messaging members. You are not required to share any of the above information and may pick and choose on an item-by-item basis.  

Request a Brochure. If you request that we mail you any of our brochures, you will be required to provide us with your name and address.  Your email address is optional. Requesting a brochure and providing your personal information is your choice.  

Request a Brochure.  If you request that we mail you a brochure, you will be required to provide us with your name and address.  Your email address is optional.  Requesting a brochure and providing your personal information is your choice.

Request a Brochure.If you request that we mail you any of our brochures, you will be required to provide us with your name and address.  Your email address is optional. Requesting a brochure and providing your personal information is your choice.  

My Vehicle. Owner Link®/My Acura provides access to valuable resources like maintenance schedules,  roadside tips, FAQs, and account management.   If you choose to register for Owner Link/My Acura, you will be asked to set up a username and password.  You will be required to submit your email address where we can send your password information, in case you forget it.  Your email address will also be used to send you any messages relating to the Communication Preferences you choose to set up; for example, you may choose to receive messages from us relating to "general information about Owner Link/My Acura, such as site updates." You may also choose not to receive any messages at all.  You will also be asked to tell us the make, year, model, trim, color, and year purchased.  This information is used to set up your account specific to your vehicle.  You will be able to edit or delete your vehicle information any time.

You are given the option of providing us with your name, address, and telephone number.  It is also optional for you to provide your Vehicle Identification Number (VIN) in order to tailor advanced features, such as maintenance reminders, service records, and recall notices to you and to your specific product.

My Profile. Once you have registered, a "My Profile" button will be located at the top of every Owner Link/My Acura page.  This is a summary of your account with us.  By clicking this button, you can view and/or edit your personal information at any time by clicking the "Edit/Update" button.  You may also change your Communication Preferences.  

My Finance. If you are an AHFC customer and you choose the convenience of online account management by registering for Owner Link/My Acura, we will request personally identifiable information such as your email address, your AHFC account number, and your social security number. This information is collected and used to provide you with "My Finance" which contains your personal account information including current monthly statement, account activity, payoff quotes, and transaction history.  In addition, if you choose to utilize the online bill payment option, we will request that you provide information about your bank, your bank account type (checking or savings) and account number in order for us to activate your ability to pay bills online.  

The amount and type of information we collect depends on who you are and how you use eStore.  eStore offers products and services to the general public as well as to independent vehicle repair shops.  We collect personally identifying information if you visit the site and wish to register, purchase products, request other information, or otherwise communicate with Honda about the products/services offered on the site.  When you register on the site, we will request that you set up a username and password for "My Profile".  You may choose to enter your Honda or Acura's vehicle identification number (VIN) or simply choose the make, year, and model of your vehicle.  You may make changes to this information at any time by selecting the edit button in the "My Profile" folder.  

If you use eStore to purchase products online, your personally identifying information will be used to complete any transactions that you enter into, including credit card processing and, for independent repair facilities, credit checks, credit services, and debt collection.  Your name, address, email address, telephone number, and where applicable, credit card information and purchase details, will be provided to the participating Honda/Acura Dealer you choose who will fulfill your order.  Honda and Acura dealers are independent from American Honda.  We have installed safeguards to secure and protect the credit card information used for your transactions.

Email-to-a-friend.If you wish to share information that you view on a page of this Site with a friend, we will email the web page to your friend for you.  In order to do so, we will request that you provide us with your name, email address, and your friend's email address.  This information is collected and used only in a manner appropriate to fulfill your request.  

Apply online for Pre-Approved Credit.If you choose to submit an application to AHFC for pre-approved credit, we will request that you provide personally identifiable information such as name, address, telephone number, social security number, date of birth, employment information, and gross monthly income.  This information is collected and is used only in a manner appropriate to process your request for pre-approved credit.  For example, we may use this information to investigate your credit, employment, and income to assist in our credit decision-making process.  We also encourage you to review the AHFC Financial Privacy Policy below to learn more about our protections and use of your nonpublic personal information (namely, personally identifiable financial information).    

EasyPay Enrollment.If you are already an AHFC customer, you may decide to enroll in our convenient EasyPay program and authorize AHFC to automatically withdraw scheduled monthly payments from your bank checking or savings account.  In order to enroll, we will request that you provide personally identifiable information such as your AHFC account number, the last four digits of your social security number, your bank's name and routing number, and your bank account type (checking or savings) and account number.  This information is collected and used in a manner appropriate to process your EasyPay enrollment request.   Note that you can also change or update your information by clicking on "Change" button off the EasyPay home page.  

Email-to-a-friend.If you wish to share information that you view on a page of this Site with a friend, we will email the web page to your friend for you.  In order to do so, we will request that you provide us with your name, email address, and your friend's email address.  This information is collected and used only in a manner appropriate to fulfill your request.  

Apply online for Pre-Approved Credit.If you choose to submit an application to AHFC for pre-approved credit, we will request that you provide personally identifiable information such as name, address, telephone number, social security number, date of birth, employment information, and gross monthly income.  This information is collected and is used only in a manner appropriate to process your request for pre-approved credit.  For example, we may use this information to investigate your credit, employment, and income to assist in our credit decision-making process.  We also encourage you to review the AHFC Financial Privacy Policy below to learn more about our protections and use of your nonpublic personal information (namely, personally identifiable financial information).    

EasyPay Enrollment.If you are already an AHFC customer, you may decide to enroll in our convenient EasyPay program and authorize AHFC to automatically withdraw scheduled monthly payments from your bank checking or savings account.  In order to enroll, we will request that you provide personally identifiable information such as your AHFC account number, the last four digits of your social security number, your bank's name and routing number, and your bank account type (checking or savings) and account number.  This information is collected and used in a manner appropriate to process your EasyPay enrollment request.   Note that you can also change or update your information by clicking on "Change" button off the EasyPay home page.  

Email Sign Up.  You may choose to sign up for email notifications in connection with the Civic Tour, our product information, from the bands participating in a particular Civic Tour, or from the promotional partners participating in a particular Civic Tour.  

It is not the practice of civictour.com to share any information we gather with any third-party companies or individuals, unless you specifically request to be contacted by a band participating in a particular Civic Tour and/or a promotional partner participating in a particular Civic Tour.

Links. Our Web sites may contain links to other sites.  For example, you can use convenient links to directly access Kelly Blue Book and state property tax information.  However, please be aware that if you access these links you will be leaving our site.  As a result, we encourage users to read the privacy policies of those sites as we are not responsible for their content, links, or privacy procedures.

Policy revisions
If we decide to change our privacy policies and procedures, we will post those changes to this privacy policy so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.  We suggest periodically visiting this page to review our policies and procedures.  

This policy is provided by American Honda Finance Corporation and is given on behalf of the following family of companies (affiliates):

American Honda Finance Corporation
American Honda Service Contract Corporation
Honda North America, Inc.
American Honda Receivables Corp.
American Honda Receivables Corp. II
Honda Titling Inc./Honda Lease Trust
Honda Funding, Inc.
Honda Titling A-D LLCs
Honda Titling A-D LPs

Privacy Policy Overview
American Honda Finance Corporation ("AHFC") respects and protects customer privacy.  We know privacy is important to you and is vital to our business.  As required by law, this document explains our Privacy Policy.  We want you to know how we keep our customer information private and secure and how we use the information to provide you a broad range of financial services and products to serve you better.

How do we protect information?
We maintain physical and electronic safeguards as well as policies and procedures that comply with federal regulations and prevent unauthorized access to customer information.  In addition, we only permit access to information about you to our employees who need to know that information to provide products or services to you and to service your account.

AHFC collects information from

1. Credit applications or from other forms that you give us (for example, your name, address, social security number, income and obligations);

2. Credit reporting agencies (for example, your creditworthiness and credit history);

3. The American Honda Finance Corporation family of companies on transactions with us that you have conducted (for example, products that you have purchased, financed or leased, your retail or lease account balance and payment history).

Sharing of information

We may disclose information that we collect about your direct transactions (for example, account balance and payment history, as a present or former customer) among the American Honda Finance Corporation family of companies and our parent company, American Honda Motor Co., Inc.

Sharing with carefully selected companies

We may also share information about your transactions with us, our affiliates, or others (for example, your name, address, account terms/activity) with the following:

*  companies that perform marketing services on our behalf or with whom we have joint marketing agreements.

* other nonaffiliated financial institutions, including automobile dealers, with which we have joint marketing agreements.

Sharing with others, as the law allows

We may also disclose:

* all of the information (see 1-3, above) that we collect about you as a present or former customer to financial service providers (for example, banks, vendors or service companies that provide statement printing and mailing or other types of services) for your accounts with AHFC, or with the affiliate to which your account may be assigned and for which AHFC provides servicing.

* information about you to nonaffiliated third parties as permitted or required by law (for example, information provided to credit reporting agencies or in response to a subpoena).

If we change our policy on how we handle your information, we will notify you in advance.

Ring Tones & Wallpapers. If you choose to download our ring tones and mobile wallpapers, we will request that you provide your phone number.  This information is used only to allow you to download the specified ring tone or wallpaper. We do not save or share this information. This information is not personally identifiable.